Who is Sergio Zyman?

Sergio Zyman is a Mexican guy who started out his carrier, south of the border, with management positions in Japan, Brazil, Guatemala and New York before he joined Coca-Cola. Why he left Coca-Cola in 1988 and formed Core Strategy Group is not in question. But in 1993, Roberto Goizueta, Former Chairman of Coca-cola had to call him back in to fizz back in Coca-Cola’s fortunes, is the answer to Mr. Zyman’s success story. He launched a series of new ideas, far ahead of its time, such as Chery Coke, Diet Coke and New Coke which are now as famous as other flavors of Coke. In 1999, He founded Zyman Group, an international marketing consulting firm, and sold major ownership to MDC partners in 2005.

He has been ranked as the most charismatic and challenging speakers in the world for energizing his audience with his entertaining, bold and unpredictable style. Sergio Zyman did his Executive MBA from Harvard University after his graduation from schools in London, Paris and Jerusalem. Sergio Zyman was named as Man of the year in 1998 by the UJA and in 2008; he was awarded a Lifetime Achievement Award by the Asociacion Nacional de la Publicidad. He is an avid skier, golfer, and runner. He has authored four books including two international bestselling books