Who is Robert Cialdini?

You may have heard of him through his most popular book on persuasion and marketing, “Influence: The Psychology of Persuasion”. This book has been listed as best seller on “New York Times” and one of the “75 Smartest Business Books” on Fortune Magazine.

He is a person with an overall experience of 30 years in the field of persuasion, compliance and negotiation and has sold over 2 million copies sold of his bestselling book “Science and Practice” which is translated into 26 different languages. Sound like somebody you might be able to learn from?

Robert Cialdini is an internationally respected name in the world of marketing and is highly experienced in many surrounding areas including Personality and Social Psychology. Awarded with Distinguished Scientific Achievement Award of the Society for Consumer Psychology and a lot of similar other awards, Robert Cialdini is the go-to man that you want in your corner after his extensive research experience of 30 years.

Throughout his life Robert Cialdini has studied Psychology at the University of Wisconsin, the University of North Carolina and Columbia University, respectively. After a long journey, he is now well known as Distinguished Graduate Research Professor although he took retirement in May of 2009 from academia. His full name is Robert B. Cialdini and is of 64 years.