Who is Pamela N. Danziger?
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Pamela N. Danziger is well known for her expertise and knowledge in consumer behaviour and psychology. Pam graduated from Pennsylvania State University with a Bachelor of Arts in English Literature and later received her Master’s Degree from University of Maryland in the field of Library Science. She is renowned for her marketing strategies consultation to companies who sell lavish and brand products.
She is a sole proprietor of Unity Marketing consulting firm established in 1992. Unity marketing firm is all about providing specialized services in marketing research, consumer behaviour and interest towards luxury and brand name goods. Pam has consulted and dealt with various big companies such as General Motor, Stearns & Foster, American Express and many more. Pam is also a passionate writer, she has written several books on consumer behaviour and insights.
Pam’s published books include why People Buy Things They Don’t Need, Let Them Eat Cake: Marketing Luxury to the Masses as well as the Classes, Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience. Pam has been on numerous TV shows to analyse and discuss marketing strategies and consumer behaviour. She has always acquired a large audience at conferences and seminars. In 2007, she was given the Global Luxury Award for her acquaintance and in-depth consumer knowledge.
